Decoding demographics: Prospecting strategies across 5 generations

The real estate market thrives on understanding your audience. But with multiple generations actively buying and selling homes, a one-size-fits-all prospecting strategy simply won't cut it. Weichert® has guidance to help you tailor your approach to each audience.  The Silent Generation Who are they? Buyers and sellers born before 1946. What’s their presence in the market statistically? According to the National Association of REALTORS®, the…