A business plan is a road map, helping you to successfully arrive at your brokerage destination aka business goals. But the journey from point A to B is often best accomplished with planned stops along the way.
Weichert® has expert tips to help keep your 2025 real estate business planning on course. By identifying strategic check-in points throughout the year, such as on a quarterly or monthly basis, you can better leverage your strengths, identify challenges, adjust action steps, and track performance over time.
Pay attention to landmarks
On any road trip, landmarks help you find your way. In your real estate business planning, think of people as your landmarks, particularly your agents and customers. Pay attention to them frequently so that you understand their challenges, frustrations, wants, and needs over time. Take time to stop and check in with them to assess how they’re doing.
Keep these tips in mind:
- Collect feedback often
- Create formal and informal check-ins with your agents, including weekly or monthly team meetings and 1-on-1 meetingsSend quarterly emails and surveys to customersAdjust your approach based on the feedbackFollow up on any changes by asking for feedback again (this creates an ongoing feedback loop)
Avoid roadblocks
Challenges can arise without warning. However, there are some for which you can take preventative measures—or avoid—such as technology issues.
Keep these tips in mind:
- Prioritize regular system updatesProvide thorough agent training on all technology toolsImplement robust backup systemsDesignate a tech-savvy point person on your teamMonitor system performance closelyEncourage open communication regarding any technical difficulties
Addressing technology hiccups before they can wreak havoc can enhance each stage of the agent-customer journey. For example, make sure your CRM software provides seamless communication with your clients and prospects and that your e-signature tools can streamline the closing process.
Bottom line: Your technology needs to work for you. If it doesn’t, figure out how to address this before you actually need it. (Contact us for information about our cutting-edge tech stack available to all Weichert affiliates.)
Pay attention to traffic patterns
As a real estate broker, you’ve already put together a meticulous business plan. Well done! If you’re still finetuning yours, check out our other blogs on business planning. But even the most strategic plan will require pivots along the way. Implementing quarterly, monthly, or even weekly check-ins will help you reroute as needed. Think of it as real-time traffic alerts. You wouldn’t drive cross-country without checking traffic patterns along the way, would you?
This is why you need to keep your “m’s” handy: monitor and measure. Frequent, formal check-ins provide you with the perfect opportunity to evaluate your progress, adapt to market shifts, and refine your approach. And remember, monitoring and measuring isn’t only to help avoid standstill traffic; it’s also a great way to highlight progress and positives, thereby keeping your team motivated.
Keep these tips in mind:
- Stay abreast of market trends so you know what’s aheadDocument and commit to any changes by updating your business plan (remember, it’s a living, working document that’s meant to be revised over time)Celebrate all wins thus far, even small onesFocus on accomplishments and the people who achieve them
Get roadside assistance
If it looks like something in your business plan is about to break down, remember, you can always get help.
Remember these tips:
- Identify where you might have any gaps or where you have overlaps, and call in the right support to help you make the right adjustmentsLean on a trusted advisor, coach, or mentor for adviceConsider a franchise with Weichert, a partner with the resources and experience to have your back and power your growth
Enjoy the ride
As you can see, to implement a successful business plan in 2025, it’s important to regularly monitor your brokerage’s progress and modify as needed. With your detailed business plan in place, you’ve already identified where you want to go. By building in these key checkpoints along the way, you can feel more confident that you’re doing everything in your power to successfully arrive at your destination.
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