Back-To-School Marketing Ideas For Real Estate

— Michele Watson

Throughout the year, there are many seasonal ways to promote your real estate business. Perhaps one of the most popular for parents is the back-to-school season. Being involved within the local school system is a terrific way of gaining exposure, connecting your brand with the community, and building valuable relationships. In today’s post, you will learn effective ways of getting more involved with the local schools and marketing your real estate business during the back-to-school season.

Sponsor A Sports Team Or Advertise

One way to become involved is to sponsor a sports team, buy advertising at the field, in a program or team website, or perhaps run a free back-to-school clinic. Sports are an emotional, fun, and passionate event that parents will be eager to attend. This gives you a strong chance to connect with them and their student-athletes. If you decide to sponsor a team, you will be able to market yourself through banners or uniforms which is tremendous exposure.

Write A Back-To-School Blog Post

Obviously, you already know that schools play an important role in how and where people purchase homes. In fact, according to NAR, 60% of buyers report that schools impact their decision and 50% are willing to exceed their budget to be within a certain distance of a desirable school. Why not tap into this buyer demand with a back-to-school themed blog post or series of social media posts that talk about the best schools in the area and the real estate markets that surround them. Another idea would be to feature various tips on the best ways to help get kids ready to return to school or the best local places to purchase back-to-school clothes and supplies.

Sponsor A PTA Meeting

Parents balance a very busy schedule and work hard to attend PTA meetings so that they can be involved in their children’s education. These meetings are always in need of refreshments and extra assistance to further their efforts. Even if becoming a member of the PTA is not an option, you can become connected with those parents by connecting with the school’s PTA group and offering to provide or sponsor the refreshments for meetings. Attendees will be grateful for your generosity and will have the chance to get to know you and your brand in a positive way.

Organize a Drive for School Supplies

Unfortunately, there are many families who cannot afford to purchase school supplies for their children. Another great way to support the community is by organizing a collection for school supplies or teaming up with a local charity to support this. Collect things such as pens, pencils, markers. Have the drop off location at your office, which will allow you and your business to connect with donors throughout the community. Get sponsors and/or collect monetary donations to purchase backpacks. Get your agents involved to assemble backpacks with the supplies to donate to a district with children who can benefit.

Leveraging Schools For Connections

Parents are one of the most valuable targets in the real estate industry and the back-to-school season is by far one of the best times to form a connection with them. As the summer winds down, getting ready to send the kids back to school is top of mind for parents, making it that much smarter for you to align with marketing tactics around that theme. Be sure that you continue to nurture the relationships that you form with parents during this time throughout the entire year by connecting with them on social media, importing them into your CRM, and starting conversations with them in person. The more opportunities that you take to show your dedication to the success of the schools, the more parents you will earn as long-term clients.

For more information about the best tools and strategies to strengthen your real estate brand’s relationship with the community during every season, subscribe to the Weichert blog or go to

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