There are certainly more than five ways myWeichert® powered by kvCORE platform helps our brokers and agents do business, but for the sake of blogging we’ll focus on its major advantages.
While kvCORE isn’t the cheapest CRM platform on the market, after in-depth research, it was the best investment in technology we could make for Weichert, Realtors® and Weichert Affiliates. Unlike other systems, all main features are included in the monthly price. Plus, users get the benefits of custom-built integrations such as Weichert branding, lead sources, robust tools, and Weichert University –– all from the same dashboard.
The return on investment we’ve experienced has been well worth the cost.
Like any comprehensive real estate tool, it requires training, ongoing support, and a shared commitment to understanding and using features to the fullest. Across regional offices, we continually share best practices and motivate one another to take full advantage of myWeichert.
As an all-in-one IDX and CRM platform, it integrates lead generation, marketing, reporting, agent accountability, and much more.
Here are five ways myWeichert powered by kvCORE technology platform is helping our affiliates stay organized, competitive, and profitable.
Smart CRM
A serious follow-up machine, myWeichert goes beyond standard CRM features. It routes leads directly to affiliates and nurtures them via artificial intelligence that can email and text and prompt calls to leave personalized voicemails.
Once leads are captured, agents can set up automated campaigns based on type and source. Templates are available or messages can be customized to suit an agent’s niche, region, or sales goals. From there, AI will track a prospect’s behavior and deploy text and email communications accordingly until the time is right for a personal follow up.
Affiliates can easily route (and re-route) company leads to the appropriate agent, ensuring that prospects never get lost in the system. And agents love myWeichert’s fully integrated mobile app, a feature which isn’t available on many CRM platforms.
Integrated websites
The hub of every agent’s business, myWeichert puts a solid focus on website form and function. Its powerful IDX-ready sites feature an intuitive interface and provide agents with:
- Flexible templatesPersonal agent brandingMobile-responsive designLender integrationMLS synchingSearchable MLS feedsCustomizable content pagesHyper-local area pages
Lead generation
As the self-proclaimed “#1 lead generation system available”, myWeichert does do a great job of routing, driving, and managing leads both on and off the IDX website.
With 22 free lead-gen tools, IDX squeeze pages, a landing page builder, an auto-Craigslist poster, and custom text codes, leads can be captured from virtually all angles. myWeichert also syncs with other lead sources such as Zillow, Weichert.com, customized third-party sources, and company sources.
Plus, its lead validation tool helps agents identify correct contact information and other online details such as social profiles and more.
Agents can also easily publish blog content and promote listings to social media with a few clicks and utilize marketplace options to set up paid campaigns and boost properties.
Marketing autopilot
With a host of driverless functions and intelligent design, Weichert agents are making the most of myWeichert’s automated marketing tools.
- Behavioral lead automation tracks user searches, website activities, predictive interests, and engagement.Pre-built smart campaigns with customized action plans and intelligent, built-in automation triggers make emails, texts, calls, and tasks simple and effective.Property and search alerts include real-time updates and automatic alerts for new leads.CallQ mobile dialer acts as the agent’s automated assistant, auto-scheduling calls and more.
myWeichert capabilities also allow agents to reverse prospect based on lead interests captured in the database, a branded open house app that puts open house guests right into the CRM, and paid advertising options.
Comprehensive reporting
When you invest in a platform this powerful, you’ll definitely want to measure usage and results. myWeichert analytics allows managers to see when agents log in or out, the number of calls, emails, and texts sent, responses that come in, and more. Agents can update tasks and activities in minutes from the mobile app.
As for business analytics, myWeichert produces ROI reports on Weichert advertising campaigns. Affiliates can also produce activity reports at the agent, team, or office level helping everyone become more accountable. Drilling down deeply helps us uncover best practices and profit-driving tips.
We also like how myWeichert is always adding new features as the industry evolves. For example, its “playbooks” make the platform even more of a no-brainer by giving users a step-by-step guide to critical tasks. The “Promote a Listing” playbook reminds users to notify agents, contact matching buyers, build landing and squeeze pages, and a host of other suggestions to help the agent be effective and productive.
After 50 years in the business, we’ve learned that investing in the best real estate tools pays dividends and helps great agents provide a memorable customer experience. While myWeichert has become the engine of our productivity, it’s just part of our suite of tools, resources, and business practices. We invite you to learn more about the Weichert system to see whether your brokerage could benefit from our resources and expertise.
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