Best of both worlds: Can owning a real estate franchise coexist with independence?

— Weichert Franchise

It’s the million-dollar question: Can you have the structure and stability of an established national real estate franchise while still maintain your freedom and autonomy? If you’re someone with an entrepreneurial spirit, then you probably want to hold onto your ability to make your own decisions, lead your team in the way that you see fit, and feel like you’re in control of your own success. But if you’re a seasoned real estate pro, then you’re also a realist. You’re pragmatic, smart, and well aware of why and how a franchise could be extremely beneficial for your business. 

Weichert® has the insights to help you weigh it all out so you can decide if you truly can get the best of both worlds. Let’s start by taking a deeper look at the pros and cons of owning a franchise.


  • Brand recognition and marketing power. Owning a franchise grants you instant access to a nationally (or regionally) recognized brand with established marketing materials and campaigns. This can save you time and money on developing your own marketing strategy and allows you to leverage the brand’s reputation to attract clients.
  • Robust training and support. Franchises often provide comprehensive training programs for both you and your agents, ensuring everyone is up to date on industry trends, compliance issues, and best practices. They also offer ongoing support, which can be invaluable for navigating the complexities of running a real estate business.
  • Technology and tools. Many franchises offer access to proprietary technology platforms, CRM systems, and marketing tools that would be expensive to research, develop or purchase individually and time consuming to vet and test. This can significantly enhance your efficiency and effectiveness.
  • Network and referral systems. Being part of a franchise grants you access to a network of other franchisees, potentially leading to valuable referrals and collaboration opportunities. This can be especially beneficial in a competitive market.
  • More skin in the game. A franchise can be a powerful framework for fostering accountability, ethical behavior, innovation, and resilience. It can challenge the status quo of decision-making because you have a personal stake in the outcomes of your own business as well as in the national franchise.
  • Shine as a leader in a larger community. More responsibility and the constant exposure to peers you respect often creates opportunities to really step up your game. Plus, many national franchises host meetings where franchisee excellence is recognized among your peers.


  • Franchise fees. Owning a franchise typically involves upfront fees for the initial license and ongoing royalties based on your brokerage’s revenue.
  • Shared control. Franchises operate under a set of rules and regulations, which can limit your flexibility in terms of branding and running your brokerage. You will likely have a shared control over the direction of your business compared to an independent model.
  • Not all franchises are created equal. This is why you must do your due diligence. Research the reputation and track record of the franchise before deciding. Ensure that they’ve been around long enough to prove that they can weather any storm. That’s a critical reason to partner with them in the first place.
  • Potential for franchise saturation. The real estate market can become saturated with franchises, especially in densely populated areas. This can lead to increased competition among franchisees themselves, vying for a limited pool of clients within the same brand. However, the right franchise organization will take the proper measures to ensure this does not happen. Again, do your research. 
  • Legal and compliance considerations. As a franchisee, you are ultimately responsible for complying with the franchisor’s policies and procedures, as well as local and state regulations. Something to be aware of.

For more information from Weichert to weigh your pros and cons, be sure to read our series of franchising blogs

Now, let’s put it all together. As you can see, there are reasons to support or argue the topic of owning a franchise. But back to the million-dollar question: Can you have the best of both worlds? The independence of going it alone versus the structure and support of a proven franchise? The answer is simple: Yes. It boils down to the answers to some very key areas:

  • Can I still implement my own ideas with a franchise?
  • Can I still  make my own decisions regarding my customer base?
  • Am I still in charge of my team?
  • Will my voice matter?

The answer is still simple: Yes, to all of the above! And certainly yes, when you are a Weichert franchisee.

By carefully weighing the pros and cons, thoroughly researching franchises, and seeking professional guidance, you can make an informed decision that aligns with your personal vision for the future of your real estate career. For a certain go-getter type of real estate broker, a franchise can be the greatest opportunity to reap the benefits of both the franchise and independent world. Yes, you can have the best of both worlds. For the right kind of entrepreneur, it just might be the best way to finally take your business to the next level.

Reach out to Weichert. Let us help you better understand the franchise process and how your independent spirit is still a much-needed component for franchise success.

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