Make your summer break great for business

— Weichert Franchise

While customers and prospects may step away for the summer months, you can use the time to step up your self-improvement in the real estate game. Weichert® shows you how with these surefire tips for making summer break great for business.

Work on your sandcastle (aka, your business)

As a real estate professional, you’re likely accustomed to the feasts and famines of our industry. Don’t panic if you’re experiencing an activity dip at this time of the year. Use the calmer, quieter summer months as an opportunity to work on areas of your business that you typically don’t have time for throughout the year. This can include: 

  • Reviewing and revising your business plan
    • What’s been working?
    • 400;” aria-level=”2″>What needs adjusting?
  • Getting involved with local events
    • What family events are happening?
    • How can you get your name out there?
  • Staying active on social media
    • When did you post last?
    • What holidays/events are coming up to tag?
  • Sprucing up your website
    • How are your headshots?
    • Is your content up to date?

And while perhaps not overly exciting, but most definitely critical—you can also use the time to take care of practical things, like organizing files and decluttering your office space. Even a fresh coat of paint in your office can make a difference. A neat and tidy work environment can help you and your team to feel more productive once business revs up again in the fall. It also sends a positive message to customers when they stop in.

Soak in some vitamin D

And by D we mean “development.” Taking time for self-improvement in real estate can lead to bigger, better growth in your business.

For example, use the summer months to keep up with your continuing education (CE) requirements. The National Association of Realtors® (NAR) highlights the CEs needed to stay in good standing, depending on the state(s) where you hold a license. NAR also offers information on other real estate education and training to keep you on top of your game.

Our broker-owners tell us that the training and networking opportunities at Weichert are especially appreciated during the summer months. Be on the lookout for webinars and classes to help inspire you and increase your skills and knowledge. Looking for summer reading while sitting on the beach or by the pool? Take along a popular business or leadership book, such as Start with Why by Simon Sinek. You can also use this time to mentor and nurture the members of your team.

Make more ice

Summertime is the perfect time to proactively prepare what you’ll be needing all year long. For example, blog posts and social media posts. Why not bang out 2-3 of them a week for the next few weeks so that you have an inventory to draw from for the second half of the year? You might be surprised at your own efficiency, content quality, and momentum when creating larger batches in a shorter time frame. 

Overall, “making more ice” can be your methodology for catching up and getting ahead.  Re-prioritize tasks you put on the back burner, such as:

  • Updating your contact database
  • Mapping out your marketing plan
  • Adding dedicated networking hours to your calendar
  • Upgrading/converting your CRM

If you’re looking for a few more tips to help make summer break great for business, check out this article from our friends at RISMedia. 

Take a few days off

This one is not a metaphor for something else. We mean it—let the calm of summertime be your time to recharge and refresh. Stepping away from work for a few days can help you build back your energy stores and clean the slate to welcome new thinking. It’s also a great opportunity to show your team how much you trust them to run the ship while you’re gone. Once the fall arrives, you’ll be ready to hit the ground running once again.

Look for butterflies

Sometimes, especially during the summer months, the most promising opportunities are already right in front of you. Could self-improvement in real estate also come from a franchise opportunity with Weichert? Use this downtime to contact us. Summertime is the perfect time to let your curiosity fly.

Let's Connect

Are we a good fit?

Let’s talk about it. We promise no pressure, just useful information.