Top real estate brokers always have a strong vision for the future and a desire for personal and professional growth. In the beginning of the year, it’s helpful to look back on your big successes, your small wins, and which areas of your business have room for improvement.
These reflections and insights will help you get clear on what you want for the upcoming year and they’ll help elevate your coaching and leadership skills. Between looking ahead to another busy year and taking care of the day-to-day responsibilities at work and at home, there’s a lot to consider.
Here are a few tips to help you establish good habits, streamline your business planning, and stay on track to achieve your goals in 2022.
Start with self care
Now, more than ever, self care needs to be a priority. There’s an easy and effective happiness technique called M.E.D.S. that can help you and your team keep self care top of mind.
The acronym stands for meditation, exercise, diet, and sleep. Real estate can be stressful, but a little attention to self care every day goes a long way toward better overall mental and physical health.
In recent years, self care has come to the forefront of conversations about personal and professional development. It is arguably one of the most important habits you can establish and a reminder that every real estate broker and agent needs to hear throughout the year.
Turning self care into a daily habit will eventually lead to a shift in mindset. Over time, the benefits of self care will seep into every area of your life, including your career. The real estate industry is truly built on relationships, but the most important relationship you have is with yourself.
Establish new goals based on your 2021 year in review
2021 was a record year in real estate. As a result, you have a wealth of information available to help you create data-driven action plans for 2022. Look through closed transactions, revenue figures, and sources of business to establish what worked well last year and what didn’t.
Drawing conclusions from data is a great way to truly understand how business is coming in and which strategies are working well in your market. Set weekly and monthly benchmarks based on a careful analysis of your year in review.
Likewise, diving into which marketing strategies and sales tactics were effective can help you uncover trends, avoid potential pitfalls, and explore new opportunities. These practices will help you make decisions, stay accountable, and build off the momentum you have going.
Establishing a habit of reviewing and working with data can help clarify and define the best path forward. This also helps with making projections for short term and long term growth.
Enhance your marketing
Marketing strategy is a key aspect of real estate business planning and goal setting. There are marketing automations available to help you build efficiencies into your processes and free up time. It’s helpful to get into the habit of learning something new about marketing tools, systems, or automation processes each week.
When marketing systems are dialed in, you can turn your attention to creativity, strategy, and lead generation. Again, marketing data analytics can lead to actionable insights and greater engagement.
As you’re coaching agents, it’s worthwhile to discuss new ways to boost engagement and differentiate your real estate services, especially online. Lately, video content and online reviews have become incredibly valuable.
Leverage your network
Personal and professional development are key to every real estate success story. Your extended professional network of real estate colleagues can inspire, motivate, and drive you to the next level.
Chances are, you’re already connected to fellow brokers with deep real estate knowledge, personal development recommendations, or even an ear to listen. Trading insights, ideas, and strategies with others in the industry will help you serve your clients better (and is not a bad source of referrals to boot!).
In order to stay connected to your network, make a habit of reaching out to one or two colleagues each month. Set aside time in your calendar to chat and go in with the goal of adding value to the conversation. This is one of the best ways to keep your network warm and engaging for the long term.
In the past few years, real estate brokers have experienced a lot of ups and downs. When it comes to accomplishing your goals in the new year, we hope these simple, actionable steps lead to success in 2022 for you and your team! At Weichert, we coach our affiliates on many of these best practices, including business planning, knowing their financials and time blocking to ensure important things get done. myWeichert and its extensive marketing toolbox, offer plenty of things to explore and take advantage of when it comes to promoting their business. Plus, our supportive culture from coast to coast encourages our broker/owners to help, share and support one another (in addition to giving referrals!) so they are never left wondering what to do next.
If you have any questions or would like to discuss your business plans for 2022, reach out, we’d be happy to hear from you.