Real estate technology. It’s impossible to conduct business without it. And it’s hard to work with it when it’s not the right technology. But Weichert® knows that there’s another reason why technology is so critical to the success of your business: real estate recruitment.
Having the right technology in place can help you to attract and retain top talent. Conversely, not keeping up with technology can be a deterrent for new agents. It can even send your existing agents out looking for other offices to hang their real estate license. Why is this? Tech powers everything we do. It connects us to our customers. It gives us back time to focus on other areas of the business. It creates work-life balance. And it unites us as teams, which can solidify a culture where people want to work.
Having the right real estate technology is emblematic of your commitment to your future agents
Yes, a great tech stack can be a game-changer for better workflow. But a tech stack can also be representative of your stance on:
- Your commitment to your overall businessYour commitment to your present teamYour commitment to your future agentsYour commitment to your position as a leader in the marketplaceYour commitment to the investment in the future of your business
A study from Zapier showed that 1 in 6 employees (Millennials and Gen Z) left their jobs because the employer didn’t give them the right technology tools to do their work. Harvard Business Review noted that with today’s hybrid work model, tech is very important to employees. In fact, employees are 85% more likely to stay beyond three years in their jobs if they feel they have the technology that supports them at work, according to a study from Qualtrics.
So, how do you use your tech stack to attract the right agents? Weichert has a few tips to guide the way. But here’s the critical kicker: you need to also know how to use your technology to retain talent and help them thrive. Weichert can help with that, too.
For our broker-owners, technology optimization comes from having the right resources and support to manage their entire tech stack. The Weichert team can support you with connecting, troubleshooting, and training on how to use it most effectively. And because it’s supplied as part of affiliation, we also make sure it stays up to date and maintained. It’s one thing to have the tech tools—but it’s equally important to know how to keep them up and running. Keep that in mind as you explore the following tech solutions.
CRM system
Let’s face it, the thought of manually keeping track of contacts and leads is daunting and outdated. The right customer relationship management (CRM) system will keep track of and automate your customer and referral information, so you and your agents can stay connected more easily and effectively.
Our myWeichert® powered by kvCORE technology platform combines artificial intelligence, marketing automation, and complete mobile access to help broker-owners and their agents save time and sell more, wherever they may be. It’s branded to Weichert and integrates with our other Weichert tools and systems. This is made available to all our affiliates at no additional cost.
In a review of kvCORE capabilities, which is a gold-standard platform for the real estate industry, The Close says, “Prior to systems like kvCORE, top teams and brokerages had to use multiple platforms to manage their IDX website, email campaigns, internet marketing, lead nurturing, marketing reports, and agent accountability. As you can imagine, making all of those different platforms work together isn’t easy or ideal. kvCORE offers everything in one turnkey package.”
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Our broker-owners use this tech package as a major selling point when recruiting new agents. Remember to mention your CRM when talking to candidates.
Virtual tour software
Photos are great for helping to sell a home. But virtual tour software allows customers and prospects to visualize a home for sale in a more immersive way. With this software, you can typically create 360-degree photos, video walkthroughs, and even 3D-mapped models of a home. It’s an ideal way for your potential buyers to experience the property, no matter where they’re located.
This is an appealing tech tool to make available to agents. They’ll see that you’re supporting them to put their best foot forward when representing customers.
Document management systems
“One of the most tedious tasks as a real estate agent is gathering signatures for important documents,” says RISMedia. “Technology like e-sign has made it easier than ever before for agents to collect signatures. Rather than physically collecting signatures or asking clients to sign, scan, and email signed documents to you, e-sign technology makes it possible for clients to provide a digital signature directly on the screen.”
Document management systems can help you:
- Safely store electronic copies of documents for as long as you need them.Quickly retrieve any document using powerful search toolsEffortlessly surface information and data from stored documents.
If you already have e-sign technology, be sure to communicate it as part of how you support agents to make their day-to-day work easier and more secure for their customers.
Other real estate technology trends to watch
Proptech, or property technology, is a real estate trend. According to Brocoders, “This technology disrupts the way people buy, sell, research, market, and manage a property and is considered the innovation driver of the market, relieving real estate professionals of the paperwork.”
In addition, Van Education Center says to be on the lookout for these real estate technology trends as they continue to evolve:
- Increased use of artificial intelligence (AI)Greater adoption of virtual and augmented realityBlockchain technology for secure transactionsMore smart home technologyGreater focus on sustainabilityEnhanced digital transaction managementThe Metaverse
The take-away? Show your recruitment candidates that you’re up on the latest trends in tech. Even position yourself as a step ahead of the trends, when possible, by testing out new technology.
Stand out with tech—and with Weichert
Weichert knows that the right tech can help you and your agents serve your clients at a higher level and actually complement the person-to-person engagement that our industry thrives on. Plus, investing in the right tech can help you stand out from your competition. It can create a culture where technology exists to make work more efficient and keep your team connected. Remember to talk about your tech stack in your job postings and during interviews with new recruits. It’s sure to help you attract high-potential agents and retain them well into the future.
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