Franchise success spotlight: Weichert® affiliate Kellie Barter, owner of Weichert, Realtors® — R.E. 1790, servicing Greater Cincinnati and Northern Kentucky
“I opened my doors in April 2020 with five agents and one office. Two years later, I have 33 agents and three offices. Without the Weichert support and encouragement, it would have been extremely hard to stay positive and grow during these times.”
Broker spotlight: Kellie Barter, a lifelong resident of Cincinnati, Ohio, with a background in Information Technology (IT), decided to take her career path in a different direction by becoming a licensed Realtor®. This was April 2001. Flash forward 19 years almost to the day; it’s the height of the pandemic. Everything is shutting down. Yet Kellie, by then a successful licensed broker, is about to follow through on her meticulous, pre-COVID plan to open up her first Weichert franchise in her beloved hometown, Cincinnati.
We recently caught up with Kellie to ask how she navigated the market fluctuations and unchartered waters to successfully establish her first Weichert office. As she began to ponder the question, Kellie stated enthusiastically, “I opened April of 2020!!!” It was as if the shock itself still surprises her.
Kellie then shared that she firmly believes her brokerage success during those unprecedented times came from the strength of the Weichert Franchise — the Weichert partnership. In fact, she found herself in close contact with key members of the Weichert team who were there for her at every turn. “Without the support and encouragement of Barbara Low (Business Development), Peter Zafonte (Project Specialist, Franchise Services), and Bill Scavone (President), it would have been extremely hard to stay positive and grow.”
Today, Kellie operates three successful Weichert brokerages under the name Weichert, Realtors® – R.E. 1790, which services Greater Cincinnati and Northern Kentucky.
Why Weichert for Kellie?
“I chose Weichert because of the tools and technology that they offer, the marketing materials, the support, and the fact that everyone made you feel like you were part of a large family. Weichert helps us compete with larger companies, but since we are still smaller, we also have the family connection.”
Kellie’s IT roots gave her additional insight to recognize the expansive value of the suite of Weichert tools and technology. For daily operations of the business, Kellie and her team utilize the power of Smart CRM for recruiting, IDX Websites, Core Listing Machine and Quantum Digital Just Listed, and Just Sold cards. Kellie says, “myWeichert® has helped recruit agents from other companies. The new website templates, landing pages, and squeeze pages are amazing and are going to help my agents stick out even more. Plus, who else has a program that costs $25 for five years to follow up with your clients?”
Curious to see some of the myWeichert® resources in action that Kellie and her team use daily? Request a demo.
Why Weichert for you?
As a Weichert affiliate, you’ll always have a dedicated real estate business consultant and regional service manager coaching you on with everything from business planning and training to recruiting and financial management.
With Weichert, you’ll always have support to help you:
- Leverage the wide array of marketing and sales tools at your fingertips.Learn through local broker councils and management trainings.Network with colleagues at regional rallies and conventions.Strengthen your team’s skills and passion to reinforce your brokerage’s goals.Enhance your skills to make you a better leader.Make your brokerage a success!
Interested in being our next spotlight story? Let’s start a conversation.