What Top Brokers Do Every Day

— Michele Watson

The Best Real Estate Brokers do this
Running a successful real estate brokerage doesn’t happen by accident. To achieve the best results, brokers must lead the way for their team by creating consistency in their routine and performing essential tasks that affect the growth and stability of their business. Weichert has been coaching brokers for years and supporting some of the most successful ones in the industry. Here are some insights into what our top brokers do every day to propel their results.

Recruit Real Estate Agents

Recruiting is the lifeblood of a successful brokerage. It’s the only way to truly grow your business and it’s something you need to do every day to keep your pipeline full. The reality is that everyone will eventually leave you. The best way to withstand the ups and downs of your agent team is to constantly recruit and not wait until you have to. When many of our owners first came to us, they didn’t know how to recruit, were afraid to recruit or didn’t know what to do with an agent once they did recruit to get them up and running. Armed with our recruiting system and our training, our top franchisees have quickly turned into recruiting Rockstar’s.

Train Agents on Tools & Systems

Having established sales tools and systems in place is critical. Not having established, repeatable systems in place leads to wasted time and energy that ends up being spent on trial and error and reinventing wheels instead of taking a more direct path to productivity. When you can get everyone rowing in the same direction, you will gain tremendous distance. A franchisor like Weichert has had lots of experience in refining a recipe for success. We have also found a definite correlation between success and those who utilize the tools and systems vs. those who do not. However, you can never stand still and need to continually innovate to stay in touch with changes in the industry and the evolving needs of your team and their clients.

Promote Their Brand

Building a powerful brand that people gravitate toward is not a part-time job. For the independent competing against well recognized real estate brands, this is a particularly important challenge. Successful brokers recognize that they must be cheerleaders of their brand both in the trenches and from a bird’s eye position in the business. The most successful make it a point to incorporate brand-building activities into their daily routine. This means empowering their agents to leverage branded marketing materials for their listings in every print and digital format and making it easy to customize branded templates to their needs.  Every community outreach must be branded to your brokerage, no matter how small or personalized, from your email signatures, to the sign on the building.

Generate Company Leads

Generating company leads are critical to protecting your company dollar, not to mention it helps with agent retention, overall growth and so much more. The best brokers are continually looking for sources and methods of generating brokerage leads. Agents will leverage their own networks for leads of course, but your ability to supplement these opportunities can make your brokerage the place to be in your market. That’s great for business, but also remember that nothing helps your recruiting more than when agents hear that they can work with a company that provides them real leads that they don’t have to fight for.

Weichert, for example, offers many sources of lead referrals: Lead Network: Weichert generates leads nationally through their powerful website, with up to 3 million web visits a month and thousands of calls. Inquiries through are pre-screened by carefully trained personnel and routed to qualified agents within minutes. You’ll never miss a lead opportunity in your market with Weichert.

  1. Weichert Workforce Mobility:  Millions of people move every year due to work relocation. Our nationally recognized relocation company works with some of the largest, most recognizable companies in the US. It connects relocation leads to qualified relo brokers around the globe. The Weichert network makes it easier than ever for companies to transfer their employees through a partner they trust.
  2. Weichert Referral Network: As a national brand, Weichert brokers from around the country send referrals to one another so their buyers and sellers can continue to enjoy the service they’ve come to know and love.

For many broker/owners, tackling all of these tasks on a daily basis presents a tremendous challenge in terms of time and expertise. The most successful Weichert broker/owners are able to achieve better results because they are armed with all of the necessary tools, systems and training, together with the power of a national brand behind them. Most of Weichert’s best brokers will tell you that their road to greatness began the day they finally hung the Weichert sign on the building. You can be in business for yourself without being by yourself.

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