Why you need a CRM and three key benefits of having one

— Weichert Franchise

A Customer Relationship Management (CRM) tool is essential for growing your business and helping your agents develop long-term relationships with their ideal customers.

Real estate and CRMs

As the saying goes, relationships are everything in real estate. But for real estate agents, it can be challenging to keep track of large amounts of information, including interactions and engagements with prospects and clients.

Fortunately, there are CRM tools designed to make it easier to manage all of the details. CRMs are technology systems that store and track extensive information and records about your business activities.

CRMs allow real estate agents to streamline operations and improve business relationships with prospects, clients, and partners. As a brokerage owner, it’s critical to offer this type of tool in your value package. A CRM will help with operational organization, scaling up the business, and most importantly, becoming more productive. Brokers can use a CRM to track agent activity and develop a pipeline of company-generated leads.

Digital transformation continues to impact every industry and it’s likely that CRM use will become universal in real estate, which is why our franchises use myWeichert, powered by kvCORE. The CRM solution helps brokerages generate leads, save time, and empower agents.

Here are three key benefits of a CRM system to consider ahead of implementing one at your brokerage.

Easily track your leads, prospects, and clients

Perhaps the biggest benefit of a CRM is that you can use it to track extensive information in order to gain insight into your real estate business. Your real estate management system is the source of data, analytics, and reporting that helps drive your business forward. As a real estate agent, you can use your CRM to track client information and interactions, property and listings information, marketing campaigns, and ongoing touch points with your network. The myWeichert, powered by kvCORE platform, for example, lets you rate leads, segment them into different categories, and even know when to send greetings for birthdays and anniversaries.

CRMs give you quick access to client histories and allow you to stay organized as you scale your business. Your CRM will definitely save you time, but more importantly, it’s a tool that allows you to show your clients that you’re invested in helping them achieve their real estate goals.

Over time, you’ll begin to discover which CRM features and capabilities work best for you, and how you can leverage data analytics to maximize your outreach.

Leverage automations and integrations

The typical real estate agent gets more than one third of their business from repeat clients and referrals from past clients, according to the National Association of Realtors (NAR). This is why it’s so crucial to stay active in your sphere of influence.

You can set up your CRM to automate administrative tasks within marketing, service, and sales. Automated workflows streamline your outreach so you can scale up your efforts consistently and broaden your reach. In addition, you can integrate key applications like listing presentations, email lists, and proprietary databases into your CRM so you can manage your entire business from one platform. For example, myWeichert powered by kvCORE not only provides a customized website, powerful CRM, automated marketing and lead gen tools, but built-in integrations give agents access to popular Weichert tools, our powerful listing presentation and online University courses, all from one place so they can be more efficient and productive.

Whether it’s emails, administrative details, marketing, or service and support, your CRM will be at the center of your productivity. CRM automations and integrations ensure that you stay in front of your clients and sphere, so they always have a memorable impression of you and think of you first when they need real estate help.

Optimize information sharing among clients and teams

In real estate, information gathering and documentation are always part of the process. Once set up, your CRM will increase operational efficiencies to improve and streamline communications.

You can automate workflows and make it easier for everyone—clients and team— to move faster and easier through each step of the real estate buying and selling process. Information will be automatically updated, stored, and monitored without the need for time-consuming status calls and updates.

In the end, CRMs create smoother processes and ensure that clients stay informed and up to date. You gain greater visibility into transactions, easier access to information, and new opportunities to collaborate and deliver the best possible service.

As you evaluate different systems, consider what is important to your business. Some of the things that were critical in choosing the platform for myWeichert were its mobile capabilities, ease of sharing information via text and email and promoting via social media, as well as integrating with our other proprietary tools and systems.

Focus your efforts

We’ve only scratched the surface of the benefits and capabilities CRM tools offer real estate agents. Real estate trainers like to joke that the best CRM is the one that you actually use. It’s true that CRM adoption requires behavior change, but the benefits are clear. Now is the time to consider how these technologies can work in your favor and increase the value your brokerage can offer agents.

An easy way to integrate powerful tech into your brokerage is by considering joining a franchise, where that technology is vetted, offered and maintained by your franchisor. We’d love to discuss how your brokerage can benefit from CRM tools. If you’re interested in learning more about how myWeichert, powered by kvCORE helps our franchisees operate more efficiently, contact us.

Let's Connect

Are we a good fit?

Let’s talk about it. We promise no pressure, just useful information.