Brian Yearicks Earns NAR’s Pricing Strategy Advisor Certification

— Evan Roeser

KNOXVILLE, Tenn. / October 27, 2023 — Brian Yearicks with Weichert Realtors® – Advantage Plus has earned the nationally recognized Pricing Strategy Advisor (PSA) Certification from the National Association of REALTORS® (NAR).

The PSA Certification offers vital knowledge and skills to REALTORS® in a current market that depends more than ever on professional expertise and competence, the best use of technology, and a commitment to approach the pricing assignment from various perspectives.

“Pricing Strategies: Mastering the CMA” is the required course for the PSA certification that provides REALTORS® with knowledge and skills to select appropriate comparables and make accurate adjustments, guide sellers and buyers through the details of comparative market analyses and the underlying pricing principles that inform them, and interact effectively with appraisers. Once awarded the certification, REALTORS® are equipped to guide clients through the anxieties and misperceptions they often have about home values.

“Consumers deserve accurate property value assessments, so NAR is proud to provide REALTORSÒ with a credential that provides enhanced tools, education, and expertise to determine the most accurate value for a home,” said Marc Gould, Executive Director of the
Center for Specialized REALTOR® Education.

Drawing from the unwavering values instilled in him during his tenure in the United States Armed Forces, Brian Yearicks has cultivated a profound understanding of integrity, compassion, and discipline. This continues to guide him in both his personal and professional life.

Brian’s journey brought him from the scenic landscapes of Colorado to the inviting embrace of East Tennessee in 2000, where he continued to fulfill his career as a Federal Agent. As an Agent, and an Honorably Discharged Veteran, Brian is privileged to carry forward many principles into his role as a dedicated real estate professional.

Brian’s core values are: “integrity always; providing selfless client services; and pursuing personal excellence.” His dedication to these core values has been recognized through numerous awards and accolades within the real estate industry. These accolades are not just milestones, but reminders of the positive impact Brian has on his clients’ lives.

Weichert, Realtors® – Advantage Plus is an independently owned and operated Weichert affiliate. The company has two offices serving Knoxville, Farragut, and surrounding areas.

For more information about Weichert, Realtors® – Advantage Plus, contact Justina Patton at 865-474-7100 or visit

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 About Weichert Real Estate Affiliates, Inc.: Weichert Real Estate Affiliates, Inc. is a top real estate franchisor established in 2001 by Jim Weichert, president, chairman and CEO of Weichert Companies, which has been in operation since 1969. The company provides a clearly defined business model for operating, managing, and marketing a real estate brokerage, along with industry-leading technology, marketing tools, and coaching. Its first affiliate opened in 2002, and the franchise network has since grown to over 370 offices, serving markets in over 40 states. The company has been named one of the top traditional residential real estate franchises by Entrepreneur magazine for 19 straight years and identified by Franchise Business Review as a top franchise for owner satisfaction eight years in a row. For more information about Weichert, visit For more information about franchise opportunities, visit

 Each Weichert® franchised office is independently owned and operated.

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