Lancaster-Based Real Estate Brokerage Joins Weichert® National Franchise System

— Evan Roeser
Luis Ortega

LANCASTER, Pa. / March 8, 2023 – Weichert Real Estate Affiliates, Inc. is pleased to announce that Weichert, Realtors® – The Ortega Group in Lancaster has joined its national franchise system.

The company is owned and operated by Luis Ortega, a successful real estate broker and investor who has nearly 20 years of experience in the industry. Weichert, Realtors® – The Ortega Group is the 11th Weichert® franchised office in the state of Pennsylvania.

“We’re thrilled to join the Weichert family and bring the brand back to Lancaster,” said Ortega. “When looking at franchising opportunities, we realized Weichert has exactly what we need to build and sustain a successful brokerage. The tools, support, training, and leadership give real value to our agents, which will help them offer exceptional service and grow their business.”

As part of the Weichert franchise network, Ortega and his team have access to in-depth training programs, the latest technology, and the most powerful sales and marketing tools in the industry to help provide their clients with the best possible real estate service.

Ortega began his real estate career back in 2003 as an investor and became a licensed agent in 2005. He spent time with a few competing brokerages in the Lancaster area before earning the role as Vice President of Realty and Pennsylvania Broker of Record for Home 365 (formerly known as SlateHouse), a national property management and realty brand.

Ortega has held multiple leadership roles within local real estate organizations, serving as a board member of SoWe and chairman of the organization’s Housing and Economic Opportunity Committee. In his role, Ortega helps advocate for good and affordable housing, economic development, and neighborhood revitalization.

Ortega is of Puerto Rican descent and has strong ties with the Latino community. He’s fluent in both English and Spanish.

Weichert Real Estate Affiliates, Inc. President Bill Scavone was pleased to welcome the newest affiliate. “I am thrilled to welcome our new friends at Weichert, Realtors® – The Ortega Group and their clients to the Weichert family. Their leadership team shares our client-first philosophy and has a reputation for great customer service.”

Weichert, Realtors® – The Ortega Group is an independently owned and operated Weichert affiliate. The office serves Central Pennsylvania.

For more information about Weichert, Realtors® – The Ortega Group, located at 118 West Chestnut St. in Lancaster, contact Luis Ortega at 717-587-6515.

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 About Weichert Real Estate Affiliates, Inc.: Weichert Real Estate Affiliates, Inc. is a top real estate franchisor established in 2001 by Jim Weichert, president, chairman and CEO of Weichert Companies, which has been in operation since 1969. The company provides a clearly defined business model for operating, managing, and marketing a real estate brokerage, along with industry-leading technology, marketing tools, and coaching. Its first affiliate opened in 2002, and the franchise network has since grown to over 370 offices, serving markets in over 40 states. The company has been named one of the top traditional residential real estate franchises by Entrepreneur magazine for 19 straight years and identified by Franchise Business Review as a top franchise for owner satisfaction eight years in a row. For more information about Weichert, visit For more information about franchise opportunities, visit

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