Laredo-Based Real Estate Brokerage Joins Weichert® National Franchise System

— Evan Roeser

LAREDO, Texas / June 13, 2023 – Weichert Real Estate Affiliates, Inc. is pleased to announce that Weichert, Realtors® – Nash & Associates in Laredo has joined its national franchise system. The office will celebrate its grand opening with a ribbon-cutting ceremony on June 22 at 3 p.m. CDT at 6010 McPherson Rd. in Laredo.

Weichert, Realtors® – Nash & Associates is owned and operated by Juan Ignacio Gonzalez, a successful real estate broker and business owner with a background in economics and finance.

“We are thrilled to join the Weichert family and open our new brokerage to serve our wonderful community in South Texas,” said Gonzalez. “When looking at franchising opportunities, we were drawn to the family-like culture that Weichert offered and the willingness of the entire organization to go above and beyond to help their affiliates and associates succeed. We also believe the technology, tools, and systems that Weichert provides will certainly help build and grow our business.”

As part of the Weichert® franchise network, Gonzalez and his team have access to in-depth training programs, the latest technology, and the most powerful sales and marketing tools in the industry to help provide their clients with the best possible real estate service.

Gonzalez was born and raised in Laredo and graduated from Dr. Leo Cigarroa High School. He attended Texas A&M International University, where he obtained a bachelor’s degree in economics and a master’s degree in international finance. After working for over 10 years in the corporate world, Gonzalez pursued his dream of becoming a business owner and opened a logistics and transportation company.

His passion for helping others led him to pursue a career in real estate, as Gonzalez joined a brokerage in Laredo in 2018. He quickly became one of the company’s top agents and formed his own team within the brokerage, which specialized in residential real estate, leases, land, and some commercial real estate. Within his first four years as an agent, Gonzalez earned his Graduate, REALTOR® Institute (GRI), Accredited Buyer’s Representative (ABR), Short Sales and Foreclosure Resources (SFR), and Pricing Strategy Advisor (PSA) Designations/Certifications.

In late 2022, Gonzalez earned his broker’s license before making the decision to open his own brokerage and join the Weichert franchise system. Gonzalez and his group of agents at Weichert, Realtors® – Nash & Associates specialize in residential and commercial real estate, with plans to expand into property management in the near future.

Weichert Real Estate Affiliates, Inc. President Bill Scavone was pleased to welcome the newest affiliate. “I am thrilled to welcome our new friends at Weichert, Realtors® – Nash & Associates and their clients to the Weichert family. Their team shares our client-first philosophy and has a reputation for great customer service.”

Weichert, Realtors® – Nash & Associates is an independently owned and operated Weichert affiliate.

For more information about Weichert, Realtors® – Nash & Associates, located at 6010 McPherson Rd, Ste. 110 in Laredo, call 956-235-4096 or visit

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About Weichert Real Estate Affiliates, Inc.: Weichert Real Estate Affiliates, Inc. is a top real estate franchisor established in 2001 by Jim Weichert, president, chairman and CEO of Weichert Companies, which has been in operation since 1969. The company provides a clearly defined business model for operating, managing, and marketing a real estate brokerage, along with industry-leading technology, marketing tools, and coaching. Its first affiliate opened in 2002, and the franchise network has since grown to over 370 offices, serving markets in over 40 states. The company has been named one of the top traditional residential real estate franchises by Entrepreneur magazine for 19 straight years and identified by Franchise Business Review as a top franchise for owner satisfaction eight years in a row. For more information about Weichert, visit For more information about franchise opportunities, visit

Each Weichert® franchised office is independently owned and operated.

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