Reliable Properties Joins Weichert® National Franchise Network to Enhance Real Estate Services in the Capital Region

— Evan Roeser

EAST GREENBUSH, N.Y. / January 9, 2024 – Reliable Properties, a family-run business located in the Capital Region, is proud to announce it has joined the Weichert® national franchise network to help expand its offerings in residential real estate services.

The opening of Weichert, Realtors® – Reliable Properties marks the continued expansion for the Weichert® brand in New York state. Weichert now has 19 franchised companies currently in operation throughout the state.

Brothers Kevin and Craig Cioffi own and operate the company, which has offices in East Greenbush and Troy. Their company has a proud history of providing a wide range of real estate, property management, and self-storage services in the Capital Region.

By partnering with Weichert, Kevin and Craig saw an opportunity to leverage the backing of a well-known national brand and take advantage of the organization’s industry-leading technology, tools, and training to further their residential real estate services. “We certainly recognized the importance of teaming up with a national brand that could provide us with a competitive edge in the market and help take our business to the next level,” said Kevin Cioffi. “We also saw great value in the training programs that Weichert provides for our agents, and the tools and resources to help market and showcase our listings.”

As part of the Weichert franchise network, the Cioffis and their team have access to in-depth training programs, the latest technology, and the most powerful sales and marketing tools in the industry to help provide superior service to their clients.

Kevin has an extensive career in the real estate industry spanning over two decades. He began over 20 years ago by investing in properties, before widening his scope and diving into the self-storage business and building his own portfolio of residential apartments. Over two decades, his brokerage has been a proven resource for buyers and sellers across the Capital Region. He joined forces with his brother, Craig, three years ago when they founded Reliable Management Services, a full service property management company. Prior to teaming up with his brother, Craig spent nearly 30 years in the sales industry, including 17 in the automotive business where he quickly rose to the position of general manager of multiple stores. Craig also has 10 years of experience in advertising sales in the software industry.

Weichert Real Estate Affiliates, Inc. President Bill Scavone was pleased to welcome the newest affiliate. “I’m thrilled to welcome our new friends at Weichert, Realtors® – Reliable Properties and their clients to the Weichert family. Their team shares our client-first philosophy and has a strong reputation for exceptional customer service.”

Weichert, Realtors® – Reliable Properties is an independently owned and operated Weichert affiliate.

For more information about Weichert, Realtors® – Reliable Properties, contact Kevin Cioffi at 518-312-4800.

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 About Weichert Real Estate Affiliates, Inc.: Weichert Real Estate Affiliates, Inc. is a top real estate franchisor established in 2001 by Jim Weichert, president, chairman and CEO of Weichert Companies, which has been in operation since 1969. The company provides a clearly defined business model for operating, managing, and marketing a real estate brokerage, along with industry-leading technology, marketing tools, and coaching. Its first affiliate opened in 2002, and the franchise network has since grown to over 370 offices, serving markets in over 40 states. The company has been named one of the top traditional residential real estate franchises by Entrepreneur magazine for 19 straight years and identified by Franchise Business Review as a top franchise for owner satisfaction eight years in a row. For more information about Weichert, visit For more information about franchise opportunities, visit

 Each Weichert® franchised office is independently owned and operated.

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