WACO, Texas / March 21, 2025 – Weichert, Realtors® – The Eastland Group, a leading real estate firm in Central Texas, is excited to announce a significant expansion and an updated leadership structure. This strategic development is spearheaded by a trio of highly experienced real estate professionals, Doug Eastland, Ken Castello, and Charles McCulloch, who bring a blend of expertise and innovative vision to the booming real estate market in the area.
Doug Eastland, a veteran in the Central Texas real estate scene with 28 years of experience, together with his wife, Celina Eastland, who has 24 years of real estate expertise, have been the driving force behind the Weichert® franchise since their acquisition in 2015. Known for their exceptional skills in mentoring REALTORS® to elevate their businesses, the Eastlands have been pivotal in setting high standards within the local industry.
Ken Castello, with nine years of real estate experience, joins the leadership team. Ken, along with his wife Diane, who is recognized for her extensive background in title work and financing, brings valuable franchise ownership experience from his 14 years leading Painting with a Twist. His expertise in business management is expected to enhance the structural dynamics of the franchise.
Rounding out the new leadership is Charles McCulloch, a dedicated Mortgage Broker since 2015, with a rich background in leading training and development classes for REALTORS®. His innovative marketing strategies have proven effective in enhancing online visibility for real estate professionals. Charles’ wife, Karrie, supports the community-oriented ethos of the group with her dual experience in real estate and education.
Under the new franchise agreement, Doug, Ken, and Charles will act as operating owners, while maintaining their existing professional roles. This merger not only signifies a union of their considerable expertise but also sets the stage for enhanced service delivery and innovative real estate solutions to their clients.
“Together our new leadership will bring a wealth of experience that is rare in our industry. Our joint leadership under the new franchise agreement positions Weichert, Realtors® – The Eastland Group for significant growth and continued success in Central Texas,” said Doug Eastland. “We are eager to embark on this new chapter together and deliver outstanding results for our clients.”
This expansion reflects the company’s commitment to excellence and their dedication to serving the communities of Central Texas, reinforcing their position as leaders in the real estate market.
Weichert, Realtors® – The Eastland Group is an independently owned and operated Weichert affiliate. For more information about the company, call 254-235-5015 or visit www.theeastlandgroup.com.
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About Weichert Real Estate Affiliates, Inc.: Weichert Real Estate Affiliates, Inc. is a top real estate franchisor established in 2001 by Jim Weichert, president, chairman and CEO of Weichert Companies, which has been in operation since 1969. The company provides a clearly defined business model for operating, managing, and marketing a real estate brokerage, along with industry-leading technology, marketing tools, and support. Its first affiliate opened in 2002, and the franchise network has since grown to over 350 offices, serving markets in over 40 states. The company has appeared on the Entrepreneur Franchise 500 list as a top residential real estate franchise and been identified by Franchise Business Review as a top franchise for owner satisfaction 10 years in a row. For more information about Weichert, visit Weichert.com. For more information about franchise opportunities, visit WeichertFranchise.com.
Each Weichert® franchised office is independently owned and operated.
